Marketing Committee (2-12-13)

The marketing committee held its first meeting on Tuesday, February 12. Committee chair Brian Speer outlined the process for developing a message and position platform and the role of the committee. On-campus focus groups will be held over a two week period in March. Alumnae focus groups will also be held in the Bryn Mawr and Camp Hill/Carlise areas, Pittsburgh and Chambersburg. Focus group dates will be announced The week of Feb. 25. Sessions will have limited space to allow for discussion. In mid-March an online survey will be launched (paper copies will be available upon request). The survey will incorporate the needs of other committees as well. Alumnae and student subcommittees as being finalized.